A special Thank You to Kent for filling in at the last minute!

How to Discover the Right Product to Solve the Right Problem

Have you ever found yourself working as part of a large program with a lot of activity but not much progress? It could be rewriting a 20 year old system, customizing a COTS application, or building a data warehouse.

You may have been told that adopting agile approaches will help you deliver those types of efforts better, faster, and cheaper. You may have also found out that it’s not quite that simple. If you make your delivery process more efficient, you may just be delivering the wrong solution to the wrong problem faster.

Join Kent McDonald to find out a practical and effective approach to discern if you’re solving the right problem, and discover the right product to address that problem. You’ll learn how to structure your next project to:

• Identify the problem you’re trying to solve
• Make sure the problem is worth solving
• Iteratively discover the right product to solve that problem.

Along the way you’ll learn about and practice a collection of simple techniques that you can use right away.

Kent J. McDonald

Kent J McDonald writes about and practices software product management. He has IT and product development experience in a variety of industries including financial services, health insurance, nonprofit, and automotive. Kent currently practices his craft with teams in a variety of industries and provides just in time resources for product owners and business analysts at KBP.media and Product Collective.  When not writing or product managing, Kent is his family’s #ubersherpa, listens to jazz and podcasts (but not necessarily podcasts about jazz), and collects national parks.