Effective Focus Groups

Highmark
120 Fifth Avenue Place
Pittsburgh, PA 15222

Join us as we review how to use this BABOK technique to discover what stakeholders are thinking and how customers measure a product's success. Sitting down with a group of people to learn what they think and how they feel sounds simple, but it isn’t. A well thought-out, planned, and executed series of Focus Groups can help you learn how stakeholders feel as well as how strongly they may be feeling on a specific subject. When it’s done right you can create a baseline against which you can measure your solution’s effectiveness.

Howard Pearce, CBAP Howard is the VP of Marketing and Communications for the Cleveland Chapter of the IIBA.

Agenda

5:30 Doors open, light dinner
6:00 Chapter business
6:15 Feature Presentation
7:30 Close